QUALITY
RECIPROCITY
RESPONSABILITY
EFFICIENT

QUALITY

We strive for absolute quality in our products, in the work we do, in the services we offer and in our commercial relations. The consumer is our guide, quality is our commitment and the value represented by our prices is one of our objectives.

RECIPROCITY

We generate mutual benefits in our business relations. Mutual interdependency is our way of life. The interests of the company and of the individual are inseparable. We show respect for people. Everything we do depends on the solidity of our relations with consumers, providers and distributors. We strive for a win-win relation in order to achieve success. Mutual profit is shared, and a shared profit will last.

RESPONSABILITY

We accept direct responsibility for results. As a company, we maintain the highest levels of rectitude and integrity in our commercial relations. As persons, we demand total responsibility in all our actions.

EFFICIENT

We are very skillful in the organization of our actions with maximum productivity. We use methods and technologies efficiently in order to improve our performance rate. We use resources fully and we avoid waste. We aim at being the best and are focused on our work. We value personal excellence.