TRADITION
INNOVATION
LEADERSHIP
COMMITMENT
INTEGRITY
A PASSION FOR WINNING
TRUST

TRADITION

We believe in tradition as a value and root inherent to our company and our products. Being traditional is acting in the present to last in the future.

INNOVATION

We believe in the innovation capacity and creativity of our workers as the ideal means to identify and satisfy the needs of our clients and consumers. We also believe in improving our processes continuously and in supporting the growth and development of our team.

LEADERSHIP

We are leaders in the market with many of our products and constantly strive to achieve leadership in the rest of our products and services. We encourage individual leadership in our workers in their respective areas in order to obtain results beyond our own challenges. We develop leaders to execute winning strategies, and thus achieve our goals and objectives.

COMMITMENT

We feel for our organization and see our work as our own business, taking care of its assets as if they were ours, participating in and supporting all the activities required by the team, improving our effectiveness and that of the team. We act with rectitude and professional ethics, with honesty and loyalty, committed to always giving our very best.

INTEGRITY

We try to do things right the first time. We are honest and transparent, we act always according to the word and spirit of the law. We maintain and share to a high degree the values and principles of our company in each action and decision inside and outside the company which we represent with pride.

A PASSION FOR WINNING

We are valuable people, committed to our own success and that of our team and our company. We regard our competitors as valuable contenders in the quest for triumph, who are capable of defeating us only if we let them. That is why we try to win every day in order to triumph forever.

TRUST

We trust ourselves and all the team members. We respect our providers, clients and consumers, whom we treat in the same way we want to be treated.   We fulfill our commitments and support one another at all times.   We believe that people work better and obtain better results when they feel free to say and do as they deem convenient.   We stimulate divergence as a healthy practice to advance and discover new and better ways to succeed.